Type as image
The headline stretches and comes back with the scroll; every section after it is a full-screen poster carrying a provocation. The photos appear only on the hover of the works and as texture on two posters — never as protagonists.
Experimental / Creative brands
RAW.
A wall of posters: a headline that stretches with the scroll, full-screen provocations, a numbered manifesto and a grid skewed on purpose.
ANOMALYCONCEITO DE DESIGN
BEING BLAND IS EXPENSIVE.
Pôster / Manifesto / Ruído
10
SEE CONCEPTRAW
Experimental / Creative brandsTHE CONCEPT
ANOMALY
A wall of posters: a headline that stretches with the scroll, full-screen provocations, a numbered manifesto and a grid skewed on purpose.
COLOUR PALETTE
#F2F0E9#000000#FF2B00The demonstration opens in Portuguese: it is a portfolio piece, not the studio speaking.
STUDY / THE QUESTION
How far can a brand go before it turns into noise — and what separates provocation from noise?
THE DECISIONS
A grid skewed on purpose
One deliberately misaligned section, with rotations of one to two degrees. The rest of the page is rigorously aligned so that the break reads as a choice.
A dare in place of the form
"Tell us what embarrasses you about your brand." One question and a button called Courage. It is the heaviest page in the showroom in movement — and the lightest in fields.
WHAT CAN BE MEASURED
- Colours
- 3, with no grey at all
- Continuous animations
- 2 marquees, both switched off with prefers-reduced-motion
- Fields in the contact form
- 1
WHAT WE LEARNED
Extreme directions work as a thermometer: the reaction to this page settles, very quickly, the risk appetite of whoever is on the other side of the table.
YOUR BRAND DESERVES THIS NEXT STEP
LET US BUILDSOMETHING SINGULAR.
Tell us what you have in mind.