The firm as a newspaper
A masthead with today's date, a numbered edition, an editorial with a drop cap, contents in columns and signed analyses. Authority demonstrated by publishing, not by asserting.
Editorial / Legal
LEXIUM.
A masthead with today's date, an editorial, signed analyses and case notes — authority demonstrated by publishing.
VÉRTICE JurídicoCONCEITO DE DESIGN
THE FIRM AS A NEWSPAPER.
Editorial / Análise / Método
06
SEE CONCEPTLEXIUM
Editorial / LegalTHE CONCEPT
VÉRTICE Jurídico
A masthead with today's date, an editorial, signed analyses and case notes — authority demonstrated by publishing.
COLOUR PALETTE
#111820#F3EFE7#711E2D#B69A65The demonstration opens in Portuguese: it is a portfolio piece, not the studio speaking.
STUDY / THE QUESTION
Can a law firm look contemporary without losing its authority — and without marble, scales or a gavel?
THE DECISIONS
A fixed index that follows the reading
Like the margin of a legal opinion, it marks which part you are in. It signals method without a word about method.
Cases as notes
Four anonymised cases in the format problem → decision → outcome. It is what a corporate client wants to read, and it is short on purpose.
WHAT CAN BE MEASURED
- Photographs
- 4 — three portraits in burgundy duotone and the library
- Reading column width
- ≈ 70 characters in the editorial
- Indexed sections
- 6, with position synced by IntersectionObserver
WHAT WE LEARNED
The grammar of a quality newspaper carries credibility ready-made: rules, columns, bylines. Reusing it costs less than inventing an identity and communicates more.
YOUR BRAND DESERVES THIS NEXT STEP
LET US BUILDSOMETHING SINGULAR.
Tell us what you have in mind.