Warmth before technology
The first thing on screen is a conversation between two people, not a machine. Technology comes afterwards, in the service of care.
Minimal / Healthcare
AURA.
Care starts before the appointment. Trust and warmth from the first contact.
VITARA SaúdeCONCEITO DE DESIGN
Saúde começa
antes do sintoma.
antes do sintoma.
Humano / Leve / Integrado
02
SEE CONCEPTAURA
Minimal / HealthcareTHE CONCEPT
VITARA Saúde
Care starts before the appointment. Trust and warmth from the first contact.
COLOUR PALETTE
#FAFAF7#102A43#8FB9A8#DCEEF5The demonstration opens in Portuguese: it is a portfolio piece, not the studio speaking.
STUDY / THE QUESTION
How does a health network feel welcoming without falling into the cliché of the white consulting room and the generic smile?
THE DECISIONS
A palette of fabric, not of hospital
Sage green and sand in place of clinical blue. The contrast stays legible, but the temperature changes everything.
A journey instead of a catalogue
The specialties are presented as stages in one person's care, not as a list of departments.
WHAT CAN BE MEASURED
- Page weight
- 691 KB with the smaller image, 762 KB with the larger
- Body text contrast
- above 7:1 on the light background (WCAG AAA)
- Images
- 2, both in AVIF with WebP and JPEG fallbacks
WHAT WE LEARNED
In healthcare, the temperature of the palette communicates faster than the copy. The same structure in clinical blue reads as an insurance plan; in sage, it reads as care.
YOUR BRAND DESERVES THIS NEXT STEP
LET US BUILDSOMETHING SINGULAR.
Tell us what you have in mind.