The plan draws itself over the photo
Each project is a photograph of the building over which the floor plan traces itself in a fine line, with the same stroke-dasharray technique as the studio's logotype. It is a gesture only architecture can make.
Editorial / Architecture
ATELIER.
Six works on a horizontal rail, each with its floor plan traced over the composition, its materials and a process with deliverables.
FORMA EstúdioCONCEITO DE DESIGN
THE PLAN DRAWS ITSELF.
Planta / Luz / Material
08
SEE CONCEPTATELIER
Editorial / ArchitectureTHE CONCEPT
FORMA Estúdio
Six works on a horizontal rail, each with its floor plan traced over the composition, its materials and a process with deliverables.
COLOUR PALETTE
#F4F0E8#151515#B76E52#B5AEA3The demonstration opens in Portuguese: it is a portfolio piece, not the studio speaking.
STUDY / THE QUESTION
How does an architecture studio let the work speak before the words — without turning into a photo catalogue?
THE DECISIONS
Terracotta pulled back to the line
Bone and graphite dominate; the terracotta of the original direction lives only in the lines of the plans. Cream with terracotta as an entire palette has become a commonplace — in the line, it becomes identity.
A process with deliverables
Four stages and, in each one, what the client receives: a document, a model, a notebook, a set of minutes. It is the answer to the question every architecture client asks and rarely hears.
WHAT CAN BE MEASURED
- Photographs
- 6 works, each with the plan traced over it
- Animated plans
- 8 — six cards, the hero and the case
- Gallery
- horizontal rail with scroll-snap, reachable by keyboard
WHAT WE LEARNED
Drawing is the native language of the sector. The plan that traces itself over the photo says what the photo alone does not: that there was method before there was a building.
YOUR BRAND DESERVES THIS NEXT STEP
LET US BUILDSOMETHING SINGULAR.
Tell us what you have in mind.